Caleido shares the Diary of Laura Fiaschi and Gabriele Pardi, founders of @gumdesign, Italian design studio, and creators of La Casa di Pietra. Welcome to Caleido, an inspirational diary, that narrates many stories: about creative people, trends, travels, objects. / Read the Editor’s letter on Caleido Shop here
Diary of: @la_casa_di_pietra
1. Caleido is a sort of Diary. What is the most significant memory/anecdote, related to your brand, that you would write down in your Diary?
A diary dedicated to everyday life, to meetings with artisans and businesses, to dialogues with people; stories of unique and rare sensitivities, of tradition and innovation… these are the stories of Italy’s “know-how” that make our country unique on the international scene.
2. If you had to associate your brand with a song, what would it be? Would you listen to it on vinyl or Spotify?
“Beppeeanna” by Bandabardò, on vinyl of course.
3. Speaking instead of you, how do other people most often describe you? What passions, beyond your work, inspire you the most?
We like to think that everyone sees us as a dear friend, Marco Romanelli, wrote some time ago: “A six-sleeved dress, a cuckoo clock, an inflatable jewel, a silver headband for hair, a chandelier like a kitchen garden, patches for furniture, crumb catchers for sparrows, Christmas balls, a fruit bowl for a single fruit, shadow coasters and even a saddle so that the children can “ride” their father, and not just metaphorically: we are not in the world of Alice (in Wonderland), but in that of Laura and Gabriele (the Gum): Tuscan, acrobats of design, who remind us that you can be serious designers even while smiling!”
Abitare n. 512 / 2011_Special issue 50 years, P.178 1961-2011 Il lungo fiume del design italiano by Mia Pizzi, Marco Romanelli
La Casa di Pietra becomes ancestral space, echo and container of our world: the hearth. The objects of the La Casa di Pietra are traces of memory, summaries of passages of our history: facts and events of our past as a result of a mnemonic and not critical investigation, are “stories emerged” that combine the stone with raw materials to trace fragments of evolutionary memories. A tale of images that encloses and compresses time through memory and imagination.
