Our design philosophy is based on this assumption: a good product must be, first and foremost, the result of the quality of research, examination, in-depth analysis. That is what we call creative consulting. A product designer must have a creative method that helps him understand the multifaceted society in which he lives, immersing him in a reality that we like to call kaleidoscopic.
Today, a beautiful product is no longer enough. Our work as creative consultants comes before the one as designers: every project is unique and is the result of a long process of research and analysis of the brand and the interconnections with the market in which it operates. For us, a good design product must have two main characteristics: on the one hand, it must be “balanced” – that is, the result of a know-how that is deeply rooted in the identity and social and cultural heritage of contemporary society, in an unfailing interconnection between tradition and innovation. On the other hand, it must be well communicated, because today knowing how to make a good product is no longer sufficient, as long as the successful approach of the market takes now a mix of strategic activities and coordination.
A brand must work on multiple channels, methodically opening up to the complexity of a liquid and multiform world, expressing its codes and values.
The style of our projects is geared towards achieving a synthesis that is essential and far from ostentatious glitz. Decoration, although for us it is an important part of the compositional process, is experienced as the final refinement of the idea, the accent of value, not the essence of the project itself. A rational modernist approach that always places function and need at the centre, but which also leaves room for people’s dreams and aspirations, to be satisfied through aesthetics.
“In my projects I always find myself adopting the philosophy of “less is more” of Mies Van der Rohe and Albini, in the constant search to trace design lines inspired by the idea of modernity and the future, which bring with them the concepts of lightness, suspension and essentiality. Design inquiries that aim straight at functionality without compromise, through forms inspired by a simple elegance but steeped in references”.
Manuel Barbieri, co-founder
In developing our projects we want to create familiar, but not necessarily domestic, atmospheres that naturally interpret the needs of the client and present in an original way the hidden properties of materials – a marble, a paper, a metal finish – often ennobling common materials or finishes, apparently without value. For us, shapes are means of communication: we prefer square shapes, right angles, compositions of simple geometries. A search for balance in which subtraction plays a fundamental role: it allows us to go straight to the essence of things to find their absolute meaning. It is in the perfection of the single components that beauty is always renewed, beyond all temporal limits.
“Simplicity is the continual exercise of doubt, to strive for “timelessness.” Will we also love this chair in the future, maybe in ten years? The affirmative answer to this question is very important to me and often finds me at odds with my more “fashionable” colleagues. This is a statement that contradicts what is going on around us, where everything is a props and intrinsic value takes a back seat. In MM we want to make things that are meaningful, valuable, real.”
Manuel Barbieri, co-founder
Even in our work as designers, our approach is the one of consultants. Unlike free artists, our work consists of moving beyond the boundaries of what it is possible, but adapting to the production possibilities of the industry. In fact, we must build the conditions to continue betting on our game as creatives, defending the industry so that it can continue to focus on quality, despite serial production. To achieve this goal, we must make sure that the innovation content of a product is fully understood by customers.