Webquarters is MM Company’s digital house: an online platform hosting all the agency’s digital activities. We are a creative agency based in Milan, where we have our Headquarters, but we asked ourselves: how can we transform the physical experience of meeting in our office into a digital dimension? Webquarters was our answer.
Let’s start with the name. We usually talk about HEADquarters: the main office of a Company. Our Headquarters is located in Milan, it’s the place where we intercept inspirations and trends, we rework them and then offer them to the clients in the form of projects. From Headquarters comes WEBquarters, the MM Company’s digital house: an online platform hosting all the agency’s digital activities. A new way of conceiving the website: not a showcase where product (in our case, our services) are simply shown, but a composite environment where you can host your users, understand their interests, and offer them valuable content in line with their needs.
In Webquarters there are several rooms, which correspond to the menu labels. The first 2 are dedicated to MM Company:
MANIFESTO: the “first appointment” area. A comprehensive section where you can learn more about who we are (profile), what we do (services), how we think (vision), our recognitions (awards), our references (review- coming soon) and some special projects that have forged our identity (MM Plus+).
PROJECTS: the area where we talk about the main projects carried out by the agency for its clients. This section can be navigated through filters: Highlights, a selection of the main works; Theme, the field of work; Activity, the service we have been asked to provide; and Customer, the brand that has entrusted us with one or more projects.
Continuing the navigation we find the room dedicated to Caleido:
CALEIDO DIARY: an innovative editorial project curated by MM Company, a conversation lounge about many stories: about people, trends, travels, objects. A place where we wanted to explore the visionary universe of MM Company and share it with its network of professionals in the fields of fashion, design, architecture, interior design and the arts that follows us. / Click to learn more >
CALEIDO SHOP: Caleido is not only a magazine: the editorial part is in fact flanked by an e-shop, which sells refined products selected from Italian brands (SELECTION), some of the designed by MM Company for its clients and Trend Reports Books (BY MM), some vintage pieces bought around the world (OBJETS TROUVES) and the Pieces of the COLLEZIONE CALEIDO (click to learn more), a brand of self-produced objects, made in collaboration with Italian craftsmen, selected by MM Company. / Click to learn more >
Click here to visit Caleido
Webquarters is the result of MM Company’s digital way of thinking, which starts from an assumption: digital is real. A reinterpretation of the web capable of expanding and reinforcing the opportunities for virtual encounters between brands and clients, thanks to the personalization and interconnection of all available platforms: this is what we call Digital creative direction.