The pencil has accompanied the everyday life of Italians for over a century, from school to work, becoming a favorite tool of creative expression.
Through a rich iconographic apparatus, more than 500 images, the volume traces the salient stages of its history in an unprecedented and in-depth manner: its production in Italy starting in the second half of the 19th century and the initial attempts to imitate foreign pencils, which was followed by the commitment of firms such as Pangrazzi, Presbitero and Fila in the affirmation of Italian lapis as a banner against illiteracy; the numerous declinations born in the wake of the moods and fashions of the time: copying pencils, indelible, stenographer’s, “ballpoint,” scented. And also the glittering successful advertising campaigns designed by such leading artists as Fortunato Depero, Enrico Sacchetti, Roberto Aloy, Severo Pozzati, and Giuseppe Magagnoli, as well as the studied and increasingly appealing packaging – cases, boxes, displays – capable of restoring images and shapes that, throughout the twentieth century, imposed themselves as unforgettable symbols and visual signs.
Matite, storia e pubblicità Book – Silvana Editoriale
€36.00
1 in stock (can be backordered)
[Author: Giovanni Renzi].
The pencil has accompanied the everyday life of Italians for over a century, from school to work, becoming a favorite tool of creative expression.
Additional information
| Dimensions | 24 × 28 cm |
|---|---|
| Binding | Hardcover with dust jacket |
| Pages | 152 |
| Language | Italian |
| Anno | 2019 |
Silvana Editoriale was founded in 1948 by Amilcare Pizzi, as a way of remembering his daughter Silvana, who died prematurely in 1944. Through his commitment and passion, Pizzi expanded its business by publishing books of enormous value. In the mid-90s, Silvana redefined its publishing strategy, embarking on a path of growth and development on the national and international markets, focused on the fields of art, design, architecture and photography, all of which is documented in the on-site catalogue. Today, Silvana Editoriale publishes more than 400 titles a year in collaboration with Foundations, Research Institutes, Universities and Museums across Europe, the United States and the Middle East.
You may also like
-
Workwear (Abiti da Lavoro) book – Silvana Editoriale
€28.00[Author: Alessandro Guerriero]
This book, published to accompany an exhibition at Triennale in Milan, is an example of how a multidisciplinary approach can be used to examine and inform. Work clothes are transformed from uniforms and the symbols of a profession into the expression of an individual identity, but also into a form of cladding that is at times far removed from its original function. -
Mario Bellini, Italian beauty Architecture, design and more – Silvana Editoriale
€28.00[Authors: Mario Bellini, Francesco Moschini]
This volume, with a preface by Germano Celant and numerous critical contributions, traces the work of Milanese architect Mario Bellini, in a cross-cutting journey spanning nearly sixty years between design, architecture, installations, and more. -
Design Behind Design book – Silvana Editoriale
€18.00[Author: Marco Romanelli, Carlo Capponi]
The implicit question in the title of the XXI Triennale, Design after design, poses the problem of “what is there after the project?”, that is, what voices resonate in each object beyond its function and form. One is therefore called upon to reason about meaning. The volume documents, among others, architectural projects by Gio Ponti, Figini and Pollini, Vico Magistretti and Mario Tedeschi, Giovanni Muzio, Ignazio Gardella, Luigi Caccia Dominioni; works by Lucio Fontana, Francesco Messina, Fausto Melotti, Emilio Greco, Mario Sironi, William Congdon, Adolfo Wildt, Roberto Sambonet and William Xerra; photographs by Giovanni Chiaramonte, Mario Cresci, Gabriele Basilico, Mario Carrieri and Francesco Radino. -
Low cost design Book – Silvana Editoriale
€35.00[Author: Daniele Pario Perra]
This book is based on a principle, on which the major protagonists of design agree: the best projects are not necessarily those passing by the Patent Office and originating in architecture and design agencies and that are created in front of computers in big companies, but, on the contrary, they are often those coming from the simplicity of everyday life thanks to the smart ideas of “common people”, of anonymous designer to whom Bruno Munari dedicated the “Golden compass award to unknown”.