Manuale della Grande Profumeria Italiana Cinquant’anni di essenze straordinarie – Silvana Editoriale
€39.00
2 in stock (can be backordered)
[Author: Marika Vecchiattini]
This volume is the first of its kind: a publication dedicated exclusively to the history of Italian perfumery and fragrances. A compendium full of historical news, curiosities and punctual information which, in remembering how modern perfumery was born in Italy retraces the events that marked the development of this veritable art.
This volume is the first of its kind: a publication dedicated exclusively to the history of Italian perfumery and fragrances. A compendium full of historical news, curiosities and punctual information which, in remembering how modern perfumery was born in Italy – reaching the much more renowned France only in the 16th century, when Caterina de’ Medici married the Duke of Orleans – retraces the events that marked the development of this veritable art: from the creation of the Cologne water to the Violetta di Parma, from the diffusion of perfumed talc to aftershave, from the workshops of the early twentieth century to the big brands from the eighties and nineties which, through marvelous perfumes, avant-garde marketing and refined design bottles, also in this sector conveyed the passion for Made in Italy. In the second part of the book an anthology of 100 famous fragrances follows, accompanied by extensive historical-descriptive cards and divided by decades starting from the seventies, allowing the reader to follow the evolution of contemporary perfumery, focusing on the major trends up to the present day. A final chapter recounts the perfume chain in Italy through the words of some excellent producers active in this field.
Additional information
| Dimensions | 17 × 24 cm |
|---|---|
| Binding | Flexibound |
| Pages | 360 |
| Language | Italian |
| Anno | 2020 |

Silvana Editoriale was founded in 1948 by Amilcare Pizzi, as a way of remembering his daughter Silvana, who died prematurely in 1944. Through his commitment and passion, Pizzi expanded its business by publishing books of enormous value. In the mid-90s, Silvana redefined its publishing strategy, embarking on a path of growth and development on the national and international markets, focused on the fields of art, design, architecture and photography, all of which is documented in the on-site catalogue. Today, Silvana Editoriale publishes more than 400 titles a year in collaboration with Foundations, Research Institutes, Universities and Museums across Europe, the United States and the Middle East.
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