Design: 101 storie Zanotta – Silvana Editoriale

SKU: ISBN 9788836631216


2 in stock (can be backordered)

[Authors: Beppe Finessi, book design di Leonardo Sonnoli]
Zanotta, founded in 1954 by Aurelio Zanotta, stands out in the design scene with extraordinary innovations such as convertible tractor seats and flexible polystyrene bags. With over 550 projects by 120 renowned designers, including Enzo Mari and Bruno Munari, the company is an icon of Italian industry. The volume, structured like a dictionary, offers 101 reflections on Zanotta’s key projects and contributions, highlighting its curiosity, technological expertise and influence in design.

A tractor seat that turns into a stool, a bicycle saddle that becomes a swinging but practicable support point, a sack full of polystyrene pellets that has no shape but for this very reason goes along with any movement, a bundle of sticks that open up to hold clothes…
There are hundreds of disruptive examples that can be cited to tell what Zanotta, a company founded in 1954 by the desire, will and energy of its founder, Aurelio, was capable of. An entrepreneur of rare sensibility, capable of building a reality that represents one of the most beautiful ‘collective’ histories of Italian industry, with 550 projects realised by 120 different designers – in other words, all the great masters of design, from Enzo Mari to Alessandro Mendini, from Bruno Munari to Achille and Pier Giacomo Castiglioni, from Gio Ponti to Marco Zanuso, from Gae Aulenti to Ettore Sottsass, to name but a few – and almost 100 objects that have won awards and ended up in design museums all over the world.
The book, organised like a dictionary, collects 101 thoughts, anecdotes and critical interpretations on as many and more projects that have gone into production over the course of sixty years, through which the author outlines the characteristics, specificities and horizons of a company that has always been curious and interested in the new, at the forefront of technological expertise, and that with curiosity, humour, irony and passion has written a fundamental chapter in the history of design.

Additional information

Dimensions 12 × 19 cm



Italian, english




caleido_silvana editoriale

Silvana Editoriale was founded in 1948 by Amilcare Pizzi, as a way of remembering his daughter Silvana, who died prematurely in 1944. Through his commitment and passion, Pizzi expanded its business by publishing books of enormous value. In the mid-90s, Silvana redefined its publishing strategy, embarking on a path of growth and development on the national and international markets, focused on the fields of art, design, architecture and photography, all of which is documented in the on-site catalogue. Today, Silvana Editoriale publishes more than 400 titles a year in collaboration with Foundations, Research Institutes, Universities and Museums across Europe, the United States and the Middle East.