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Loris Messina & Simone Rizzo

issue #25: Off-Milan Design Week guide

How to breathe the Milanese-vibe after the Milan Design Week rush times? Caleido asked Loris Messina and Simone Rizzo, founders of the fashion brand Sunnei, to suggest some sought-after places or things to do in the fuori-fuori-Salone: from 9pm to midnight.

Diary of: @sunnei

Loris Messina & Simone Rizzo
Courtesy by @sunnei
Loris Messina & Simone Rizzo
Off-Milan Design Week guide
Loris Messina & Simone Rizzo
SS23 | Courtesy by @sunnei
Loris Messina & Simone Rizzo
SS23 | Courtesy by @sunnei

Milan Design Week is the moment in which Milan confirms its ability to attract the elite of the design-community: creativity, innovation and internationality.

Loris Messina & Simone Rizzo
Palazzina Sunnei | Courtesy by @sunnei

The many historic design and fashion brands have forged this spirit, but what makes it so attractive are the independent and experimental projects, such as Sunnei.

Loris Messina & Simone Rizzo
Labauletto and Lacubetto @imruh @alessiobolzoni | Courtesy by @sunnei
Loris Messina & Simone Rizzo
Lapietra | Courtesy by @sunnei

The brand, founded by Loris Messina @messinaloris and Simone Rizzo @simoneri , has become a powerful symbol of the city’s renaissance, immediately establishing itself not only as a clothing brand but as a proper ‘avant-garde movement’: one that involves people, even before dressing them.

Loris Messina & Simone Rizzo
FW23 | Courtesy by @sunnei
Loris Messina & Simone Rizzo
FW23 | Courtesy by @sunnei
Loris Messina & Simone Rizzo
Joe Boffer | Courtesy by @sunnei

One of those brands with a recognisable and distinctive identity, which gives the feeling that whatever they do is always a little different, a little unprecedented, a little unconventional… ultimately: ‘the right thing’.

Loris Messina & Simone Rizzo
FW23 BY LERA POLIVANOVA
Loris Messina & Simone Rizzo
FW23 | Courtesy by @sunnei

Come and pick up your guide in the Caleido pop-up during #mdw23.

Click here to discover our product selection for #mdw23!
Loris Messina & Simone Rizzo
Loris Messina & Simone Rizzo

Loris Messina & Simone Rizzo
Loris Messina & Simone Rizzo
Loris Messina & Simone Rizzo

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