issue #25: Off-Milan Design Week guide
How to breathe the Milanese-vibe after the Milan Design Week rush times? Caleido asked Loris Messina and Simone Rizzo, founders of the fashion brand Sunnei, to suggest some sought-after places or things to do in the fuori-fuori-Salone: from 9pm to midnight.
Diary of: @sunnei
Milan Design Week is the moment in which Milan confirms its ability to attract the elite of the design-community: creativity, innovation and internationality.
The many historic design and fashion brands have forged this spirit, but what makes it so attractive are the independent and experimental projects, such as Sunnei.
The brand, founded by Loris Messina @messinaloris and Simone Rizzo @simoneri , has become a powerful symbol of the city’s renaissance, immediately establishing itself not only as a clothing brand but as a proper ‘avant-garde movement’: one that involves people, even before dressing them.
One of those brands with a recognisable and distinctive identity, which gives the feeling that whatever they do is always a little different, a little unprecedented, a little unconventional… ultimately: ‘the right thing’.
Come and pick up your guide in the Caleido pop-up during #mdw23.
