CIMENTO is the brand that realizes the Trophies of MM Award 2021. In addition to a communication support, to make them known to Italian and International press and a profiled database of professionals and companies, the winners (Gold Prize) of MM Award – International creative award will receive a precious design Trophy.
“We wanted the Trophy to be made by a company that, like us, shares the passion and love for design, materials, research and Made in Italy. Our project was embraced by CIMENTO”.
Manuel Barbieri, co-founder and designer of the Trophy
In the search for a partner, we also focused on the values the jurors (click here to know more about the Jury) are supposed to look for in the contestants’ projects: Creativity, Research and Innovation, Sustainability, Ethics and Attention to detail. We wanted the company called to create the Trophy was also linked to these values and consequently the union with CIMENTO was a happy one.
CIMENTO is a company that realizes sculptural furniture in an exclusive material that takes its name from the company itself, the “cimento”: an exclusive, registered trademark cement compound that uses over 90% mineral aggregates mixed with a cement binder. The materiality, textures and colours of CIMENTO take on three-dimensional and sculptural forms that are translated into pure lines with a monolithic character.
“When we designed the Trophy, we had a clear idea of what the final result should be: an object of strong impact but, at the same time, able to interpret an essential and minimalist aesthetic line, in accordance with our dna. The material is also fundamental to us: it will change for each edition of the MM Award. In the 2021 edition, thanks to the partnership with CIMENTO, the material chosen is cement in 3 different colors, one for each thematic category: fashion, product & interior design.”