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Caleido pop-up at #mdw23

issue #26: Inspiration-hunters

On the occasion of #mdw23 Caleido travelled the streets of Milan, the capital of creativity, on board a unique and rare Caleido van, making a ‘Petit-tour’ through the city’s places of inspiration and culture. A travelling pop-up to express the Caleido universe in a physical and engaging dimension.

Caleido pop-up at #mdw23
Ph. Riccardo Ruggero

Art, design, architecture. These are the main universes investigated by Caleido: the kaleidoscopic observatory on the world of creativity curated by MM Company, which for the occasion has left the digital dimension to acquire a physical, and exquisitely analogue, one.

Caleido pop-up at #mdw23
Ph. Riccardo Ruggero
Caleido pop-up at #mdw23
Ph. Riccardo Ruggero
Caleido pop-up at #mdw23
Ph. Riccardo Ruggero

The iconic travelling pop-up, realised in collaboration with @bulli.around.dolomites, was also the place to pick up a copy of the special ‘Off-Milan Design Week’ guide (click here to find out more): a guide to Off-Milan Design Week from 9pm to midnight curated by @Sunnei x Caleido.

Caleido pop-up at #mdw23
Off-Milan Design Week guide
Caleido pop-up at #mdw23
Ph. Riccardo Ruggero
Caleido pop-up at #mdw23
Ph. Riccardo Ruggero
Caleido pop-up at #mdw23
Ph. Riccardo Ruggero

The interior of the van was transformed into a physical pop-up store, where it was possible to touch and purchase a selection of design products from our Caleido e-shop (click here to discover the selection)

Caleido pop-up at #mdw23
Caleido pop-up at #mdw23

Among the products available is the new Malandrino scarf from Collezione Caleido: a diamond-shaped scarf in Liberty Fabrics’ original ‘Strawberry Thief’ fabric in lightweight Tana Lawn™ cotton. Made in Italy and finished with a small hem. It is on sale here.

Caleido pop-up at #mdw23
Caleido pop-up at #mdw23

Follow us Instagram to find out more!

Click here to discover our product selection for #mdw23!
Caleido pop-up at #mdw23
Caleido pop-up at #mdw23

Caleido pop-up at #mdw23
Caleido pop-up at #mdw23
Caleido pop-up at #mdw23

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